When Mercedes-Benz unveiled the all-new CLA, it was clear that the brand intended to redefine what entry-level luxury could mean. The launch of the Mercedes-Benz CLA, now built on the modular MMA platform, marks a significant milestone for the company as it transitions toward electrification while maintaining its reputation for style, safety, and innovation. The CLA is positioned as the gateway to the Mercedes-Benz experience, offering a blend of advanced technology, striking design, and practical efficiency that sets a new standard for its segment.
Mercedes-Benz CLA: Launch Details
The Mercedes-Benz CLA made its global debut in 2025, signaling a new era for the brand’s entry-level vehicles. The launch was accompanied by a wave of anticipation, as the CLA is the first model in an entirely new family of vehicles from Mercedes-Benz. The company’s CEO, Ola Källenius, personally introduced the car at the Mercedes-Benz test facility in Immendingen, highlighting its role as a pioneer in the segment. The CLA is available in multiple configurations, including a fully electric version and a mild hybrid gasoline option, ensuring broad appeal for a variety of customers. The vehicle is set to be available in select markets soon, with additional body styles such as the Shooting Brake and a seven-seater SUV variant also planned for future release.
Mercedes-Benz CLA: Specifications
The new Mercedes-Benz CLA is not just a car—it is a showcase of cutting-edge technology and thoughtful engineering. Measuring 4.72 meters in length with a wheelbase of 2.79 meters, the CLA is larger than its predecessor, yet it maintains balanced proportions and a sculpted, elegant silhouette. The electric variant features a closed grille with illuminated stars, while the gasoline version sports an open grille for engine cooling. Both variants share a dynamic rear design with distinctive taillights and flowing lines. Inside, the CLA offers up to five seats and a generous 405-liter trunk, with the electric model adding a 101-liter front trunk (frunk) for extra practicality.
Mercedes-Benz CLA: Design
Design has always been a hallmark of the CLA, and the latest iteration is no exception. The exterior is more sculpted and aerodynamic, with a drag coefficient of just 0.21, contributing to improved efficiency and performance. The interior is crafted with high-quality materials and features a premium ambiance, reflecting the brand’s commitment to luxury. The digital cockpit, panoramic roof, and illuminated door sills further enhance the sense of sophistication. The CLA’s design is both modern and timeless, ensuring it stands out in a crowded market.
Mercedes-Benz CLA: Safety and Features
Safety is a top priority for Mercedes-Benz, and the new CLA is developed from the ground up with the latest safety technologies. The car features extensive active and passive safety systems, including a center airbag integrated into the driver’s seat backrest—a segment-first innovation that deploys between the driver and front passenger in the event of a severe side impact. This is complemented by rear-seat side-impact airbags, advanced crumple zones, and robust passenger cell construction. The CLA is also equipped with a comprehensive suite of driver-assistance systems, such as adaptive cruise control, active lane keeping assist, blind spot assist, and evasive steering assist. The vehicle’s high-voltage protection system and battery early warning system ensure safety for both occupants and other road users in the event of an accident involving the electric drivetrain.
Mercedes-Benz CLA: Engine and Performance
The Mercedes-Benz CLA offers a range of powertrain options to suit different driving preferences. The electric CLA 250+ delivers 200 kW (approximately 268 hp) and features rear-wheel drive, accelerating from 0 to 100 km/h in just 6.7 seconds. The more powerful CLA 350 4MATIC boasts 260 kW (about 349 hp) and an intelligent all-wheel-drive system for enhanced performance. Both electric models are available with either an 85 kWh NMC or a 58 kWh LFP battery, supporting DC fast charging up to 320 kW. The regenerative braking system, inspired by Formula E, can recover up to 200 kW of energy, allowing the car to slow down almost entirely through recuperation.
For those who prefer internal combustion, the mild hybrid gasoline version features a 1.5-liter turbocharged engine available in several power outputs (136, 163, or 190 hp), paired with a 20 kW electric motor. This setup enables electric-only driving at speeds up to 100 km/h, with energy recovery during deceleration. The 8-speed automatic transmission is designed to maximize efficiency and smoothness, making the gasoline variant a compelling choice for traditionalists.
Mercedes-Benz CLA: Technology and Features
Technology is at the heart of the new Mercedes-Benz CLA. The vehicle is equipped with the brand’s latest Mercedes-Benz Operating System (MB.OS), which integrates advanced artificial intelligence from Microsoft and Google. The MBUX Superscreen, powered by real-time graphics and AI, provides an intuitive and customizable user experience. The system learns from the driver’s habits and preferences, adapting to their needs for a truly personalized journey. Over-the-air updates ensure the CLA remains up-to-date with the latest features and enhancements, future-proofing the vehicle for years to come. The infotainment system supports sophisticated voice control, Google Maps integration, and seamless connectivity for devices such as headphones, game controllers, and smartphones.
Additional technological highlights include a multi-source heat pump for efficient cabin heating, a head-up display, augmented video for navigation, and a surround-view system for easier parking. The MBUX Interior Assistant and wireless smartphone integration add to the convenience, while the advanced sound system and panoramic roof elevate the in-car experience.
Mercedes-Benz CLA: Efficiency and Practicality
Efficiency is a key focus for the new Mercedes-Benz CLA. The electric models offer a remarkable range of up to 792 km (WLTP), thanks to the 85 kWh battery with increased energy density and the aerodynamic design. The 800-volt architecture enables ultra-fast charging, with the ability to add up to 186 miles of range in just 10 minutes. The regenerative braking system further enhances efficiency by recovering energy during deceleration. The gasoline mild hybrid variant is also highly efficient, with the electric motor supporting smooth, low-emission driving in urban environments and energy recovery in every gear.
Practicality is not overlooked, with the CLA offering ample cargo space (405 liters in the trunk and an additional 101 liters in the frunk for electric models), comfortable seating for five, and a host of convenience features. The vehicle’s increased wheelbase and refined suspension contribute to a smooth and comfortable ride, making it suitable for both city commutes and long-distance journeys.
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Mercedes-Benz CLA: Price and Availability
Pricing for the new Mercedes-Benz CLA varies by region and configuration. Estimates suggest a price range between €40,000 and €60,000 for the electric models, reflecting their advanced technology and premium positioning. The gasoline mild hybrid version is expected to be more affordable, with pricing details to be confirmed closer to launch. The CLA will be available in select markets soon, with additional body styles and variants to follow. Customers can expect a range of customization options, including new paint colors, luxurious interior materials, and advanced technology packages.
Mercedes-Benz CLA: Mileage
The Mercedes-Benz CLA sets new benchmarks for efficiency in its segment. The electric models deliver up to 792 km (WLTP) on a single charge, making them among the most practical electric vehicles in their class. The gasoline mild hybrid variant offers competitive fuel economy, with official figures yet to be released but expected to be among the best in its segment. The combination of advanced powertrains, lightweight construction, and aerodynamic design ensures that the CLA is both efficient and enjoyable to drive.
Mercedes-Benz CLA: Heritage and Evolution
The Mercedes-Benz CLA has a rich heritage as the brand’s entry-level model, but the latest generation represents a significant evolution. The original CLA, introduced in 2013, was praised for its bold design and accessible luxury. Over the years, the model has evolved to incorporate more advanced technology, improved safety, and greater efficiency. The new CLA, built on the modular MMA platform, is the most advanced iteration yet, offering a choice of electric and hybrid powertrains, cutting-edge connectivity, and a host of innovative features.
The CLA’s evolution reflects Mercedes-Benz’s broader strategy to embrace electrification and digitalization while maintaining its core values of luxury, safety, and performance. As the first model in a new family of vehicles, the CLA sets the tone for the future of the brand, demonstrating that entry-level luxury can be both innovative and aspirational.
